What Are Word Of Mouth Marketing Secrets You Need To Know In Early 2020? Take a look, we're about to reveal the top three reasons why it's important for your brand to invest in the power of word of mouth marketing this year! But before we dive in, let's take a step back and take a look at the benefits of word of mouth marketing. What are the benefits of word of mouth marketing? When it comes to driving sales, the growing number of benefits of word of mouth marketing should be considered. In fact, 92% of people trust recommendations from friends and family more than any other form of marketing. And it goes beyond friends and family. Studies show that 88% of shoppers trust online reviews written by other consumers as much as recommendations from personal contacts. The ways in which brands engage with their customers are rapidly changing in tone and in strategy. Just think of how we market to our audiences today compared to 20 years ago, before the rise of social media and access to online media. Even the comparison of marketing today versus 5 years ago, it's night and day! So knowing how to create word of mouth buzz is important for marketers. As confidence in paid advertising declines, word of mouth marketing through strategies such as partner marketing, referral programs, influencer channels, and affiliate campaigns has become one of the most popular ways.
more effective in building a loyal base of Brand Ambassadors, which means more engagement and more revenue. For Your Business. The move towards this more personal approach to marketing has been driven by
Consumer Email List increased demand from consumers who want to know that the brands they work with not only offer great products or services, but genuinely care about them. People want to know that there are real faces behind your logo, that you are open to their concerns and are willing to go above and beyond to satisfy them. Nevertheless, even in the face of empirical evidence that proves the effectiveness of word of mouth marketing, only 33% of companies recognize and exploit the value of this strategy. What does word of mouth marketing look like in practice? From influencer programs and referral campaigns to affiliate marketing, word of mouth marketing builds brand awareness and positions your brand as the best option for your customers. The most important part of word of mouth marketing is to facilitate two-way conversations with your customers. There is no doubt that word of mouth marketing is the best way to engage customers and generate more sales for your business.
The real question digital marketers need to answer is how do I start to incorporate word of mouth into my overall marketing strategy? Word of Mouth Marketing Secrets Revealed Image 1 The Secrets of Word of Mouth Marketing Going viral is often the first idea marketers think of when it comes to harnessing the power of word of mouth marketing. But the truth is, word of mouth marketing has invaluable impacts on your brand beyond one-off viral marketing campaigns. Here are three reasons why it's important for your brand to invest in the power of word of mouth marketing. Word of Mouth Marketing Builds Trust By building trust with their customers, companies simultaneously create brand ambassadors willing to share products or services with their network. Jay Baer explained that 92% of consumers trust recommendations from people they know directly, and anonymous reviewers have a 70% trust rating when posting about a brand online. Trust is a hard thing to achieve in the business world - and whether you are in the B2B or B2C industry - word of mouth marketing increases the chances that your customers will rely on you for all their needs.
Retain Consumers Through Word of Mouth Marketing ProgramsGaining new customers for your business can be a challenge, but with a customer referral program, it doesn't have to be. People who have been referred by a peer tend to stay loyal to a brand longer than those who have found the business through other means. According to Forbes, a study by Goethe University found that customers referred to the company were 18% more likely to stay with the organization than other customers. The article repeats: “People tend to have a stronger attachment to an organization if their friends or acquaintances share a connection with the same establishment. Secret # 3: Word of Mouth Marketing Campaigns Can Create Constant Buzz Around Your BrandWord of mouth marketing programs don't have to be one-off campaigns - in fact, having a friend referral program or sharing hashtag can generate a slow, constant buzz that continually engages with ambassadors. of the brand. Customers are 4 times more likely to buy when referred by a friend, and in today's digital world, word of mouth interactions are readily available through email, Twitter, Facebook, and LinkedIn. Word of mouth marketing isn't a new concept, but with the emergence of social med
